Hotel Branding & Development
At Dex Squared, we redefine what it means to build and market a successful hotel. Our expertise lies in full-scale brand development, crafting every detail necessary to transform your vision into a world-class hospitality experience. We don’t just design logos or launch campaigns—we develop everything from your hotel’s brand identity to its operational backbone. Whether you’re creating a new hotel or reimagining an existing property, we provide a holistic solution that integrates design, operations, and marketing into a seamless, high-performing brand.
From creating a compelling story that resonates with your audience to engineering the details of daily operations—right down to the type of marble in your lobby or the cables in your building’s infrastructure—we ensure that every touchpoint reflects excellence and meticulous planning. At Dex Squared, we take your vision and turn it into a fully operational, standout destination in the hospitality industry.
Key Highlights of Our Services:
1. Design Manuals
A comprehensive 800-page guide detailing every design element, from interior finishes to software recommendations, ensuring cohesive aesthetics and functionality.
2. Operational Guidelines
A robust 500-page operational framework that outlines everything from guest services to maintenance protocols, ensuring smooth and consistent operations.
3. SOPs (Standard Operating Procedures)
Detailed manuals for every aspect of hotel management—down to how coffee is brewed in the lounge or how toilet paper is placed in the bathrooms.
4. Supporting Manuals
Engineering and technical manuals covering every detail, including mechanical specifications, cable types, and materials for lobbies.
Brand Development & Marketing:
We create compelling brand identities, leverage SEO and social media for visibility, produce high-quality content, and protect your image with expert reputation management and PR.