Absolute Hotel Services Partners with AKAM AlRajhi to Bring U Hotels & Resorts to Egypt’s Vibrant North Coast

Cairo, Egypt – 23/04/2025 – In a bold move that signals the next chapter of luxury hospitality on Egypt’s Mediterranean shores, Absolute Hotel Services Middle East and Africa (AHS MEA) has inked a landmark Memorandum of Understanding (MOU) with top-tier developer AKAM AlRajhi Developments.

Together, they will launch a brand-new U Hotels & Resorts property in the picturesque coastal enclave of El Dabaa, located in the Marsa Matrouh Governorate.

This exciting collaboration marks the debut of the U Hotels & Resorts brand on Egypt’s North Coast—one of the region’s fastest-growing lifestyle and leisure hotspots. The ambitious greenfield project will boast 160 to 230 keys, offering a stylish mix of hotel rooms and fully serviced residential units, including studios, one-bedroom, and two-bedroom options—all part of a professionally managed rental pool program.

Slated to open in 2029 as a full-fledged international 5-star resort, the property promises to raise the bar for hospitality experiences in the area.

Kevork Deldelian, Managing Director of AHS MEA, shared his excitement:

“We’re thrilled to team up with AKAM AlRajhi Developments to introduce the unique spirit and elevated service of U Hotels & Resorts to Egypt’s North Coast. This partnership reflects our vision for growth and our commitment to redefining the guest experience across key destinations in the Middle East and Africa.”

Under the MOU, AHS MEA will oversee full pre-opening support, technical services, and long-term operational management—ensuring the property lives up to global standards of excellence.

Edrees Mohamed, CEO of AKAM AlRajhi Developments, expressed his delight at the strategic partnership with Absolute Hotel Services Group to operate and manage the U-Hotels brand for the second hotel in the D.O.S.E project on Egypt’s North Coast.

He noted that the project introduces a new and innovative concept in developing a coastal resort that rivals international destinations, while providing practical and essential solutions to many of the challenges faced by visitors to the North Coast. This makes staying within the project a truly enjoyable experience for those seeking comfort, relaxation, luxury, and quality living.

He emphasized that the presence of this leading global hotel brand in the Egyptian market for the first time adds real value to the project, offering a distinguished hospitality experience aligned with AkamAlRajhi’s vision of creating a project rooted in its unique philosophy of “humanizing real estate”—transforming properties into vibrant, happy communities.

He added that the U-Hotels resort will include 150 hotel rooms and will also manage over 1,000 serviced units within the project. It will offer a comprehensive range of recreational and touristic services, including landscaped areas, artificial lagoons, swimming pools, a wellness club, jogging and cycling tracks, and a shopping center — all designed to deliver the highest levels of comfort and happiness to our clients.

With its bold design, tailored service, and focus on lifestyle-driven travel, the new U Hotels & Resorts destination is set to become a Mediterranean jewel—captivating local and international guests seeking authentic yet refined experiences.

About Absolute Hotel Services

Absolute Hotel Services is one of Asia’s leading hospitality management companies. It operates a portfolio of distinctive hotel brands across Asia Pacific, the Middle East, and Africa. Its core brands include U Hotels & Resorts, Eastin Grand Hotels, and Eastin Hotels & Residences.

About AKAM AlRajhi Developments

A grand joint venture well bonded to imprint a remarkable milestone in the real estate market, two industry giants determined to change the norm and build communities that inspire AKAM with its wide experience and innovation solutions to enhance human lives and AlRajhi with a great history of trust established over the years, this distinguished partnership is establishing a new identity today, with the aim of empowering the world through a refined definition of enhanced homesteading.